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Mindconnection eNL, 2008-01-20


In this issue:

  1. Product highlight
  2. Brainpower tip
  3. Time tip
  4. Finance tip
  1. Security tip
  2. Health tip/Fitness tip
  3. Miscellany
  4. Thought for the day

1. Product Highlight

Get your point across and your needs met
This is a powerful course for writing powerful business letters that get the job done. Would you want to write any other kind? Write right for results. This course includes handy forms you can use with your own word processor.

With our business letters course, you will never again work hard on a business letter, only to be dismissed as someone who really doesn't matter (or, worse, as a crackpot). Works for e-mail, too!

See our limited time $10 instant rebate offer, below.

Business Letters: How to make an impact

Be Understood
You could hire a consultant to write your business letters. Dan Kennedy gets $25,000 a pop. A freelance writer charges $75 to $90 an hour. What might you expect to pay for a course that gives you the ability to do this yourself? When you see our price, you'll have to agree it's an absolute bargain!

You should also consider that good, results-getting business letters are about as rare as dodo birds. Don't you want to get the results you are after? Now you can write business letters that have punch, are clear and concise, and practically have others bending over backwards to help you.

What will you get for your money? Whether your business letter is an e-mail or a paper copy, it is a tool you rely on to do the following things, all of which we show you how to do:

Clearly convey important information.

Most letters are not clear. Have you ever read a letter and wondered what the point was? How many letters of complaint strike you as pure venting, rather than a provision of information that leads to solving a problem? Beyond that, the sentence structure, organization, and general formatting can all allow important points to be lost. Do you want to make those points, or not? You must do so with clarity and directness, without offending. We show you how.

Build business relationships.

A letter helps you solidify verbal agreements. It keeps you in touch with your customer. Or, if you are the customer, it helps you communicate more effectively with the company you are spending money with. A good business letter adds another method of contact, but one with some staying power. The letter must demonstrate your competence and build trust (whether you are the business rep or the customer). But, if it doesn't look professional, what does that say about your competence? We show you the secrets to overcoming that problem.

Clear up misunderstandings.

A good letter can clarify expectations up front, thereby preventing misunderstandings. But, if they do occur, you can also use a letter to address the issues, clarify your position, and keep the door open for continued negotiation. Many people fire off a business letter full of their own demands, then wonder why those demands don't get met. We show you how to overcome that problem, so the other party is offering you what you wanted in the first place.

Move a person to a decision.

Just laying out the facts in writing or providing a written description of the problem or opportunity can recast the whole situation in a different light for the reader. The trick is casting it in the right light.

We cover other uses for business letters and how best to achieve them. Upon completion of this course, you will:

  • Understand what makes a business letter effective.
  • Understand what to leave out of a business letter.
  • Employ simple strategies to write an effective business letter every time.
  • Be able to write good letters quickly.
  • Use business letters as competitive tools to reduce your stress, reduce your workload, and get the results you want.
  • Make more money and have more free time.
  • Be ahead of the competition.
  • End one of the main sources of business stress.
  • Never again be a helpless victim of bad customer service or government bureaucracy.

$10 Instant Rebate Offer. This offer is valid until 23JAN08. When you make your purchase, the system sends you a receipt. Just reply to that receipt and change the subject line to "$10 Rebate."

2. Brainpower tip

Computer programmers have long used the axiom, "Garbage in, garbage out." When they first started saying this, it was in response to the bad data provided by the managers who expected accurate results.

I also remember way back in 2nd or 3rd grade health class hearing "You are what you eat." That's another variation on "garbage in, garbage out."

The concept here also applies to your mind. And in many different ways. For example, if you do all short-duration tasks, your brain rewires its neuronal network and you lose the ability to focus on complex tasks. This is exactly why, in our sound-bite-drenched, texting, media-oriented society, the ability to think is rapidly going the way of the dinosaur. It is being replaced by the ability to react or to process small bits of information quickly. At least, that is true in general. It need not be true of you.

Be aware of what is going into your mind.

  • Are you watching television? If so, how much brain damage are you willing to accept?
  • What kinds of magazines do you read? Do these help you be a better person, or do they simply clutter your mind with useless trivia?
  • Are your news sources providing accurate coverage? Probably not. Take some time to analyze an article or two and determine if the author is being facetious. Much of the "fact" in the newspapers and news magazines isn't really so. It's derived from a partial data set and it fits the worldview of the author. Most of those authors are really out of touch with reality.
  • Do you listen much to negative people? Sure, there are problems in the world and the economy is a horrible mess. We do need to talk about these things. But we don't need to dwell on them. Nor is it necessary to listen to Bob tell you for the third time what a low-life his so and so is. Do you have a sibling who is critical of your parents? What do you think listening to that over and over does for your relationship with your parents? Sure, problems with relatives need to be discussed. But diatribes about their faults don't help anyone.
  • Do you listen to Pollyanna people? Sure, there are good things happening in the world and hope springs eternal. But everything doesn't always work out for the best. If you listen to people who pretend everything is just fine, you will lose your ability to see reality and deal with it.

These are just a few examples. The basic concept is you need to be the alert guardian of what information you feed your brain. Whatever you feed it will affect how you think, what you think, and how well you think.

3. Time Tip

4. Finance tip

Consider holding your investments in an LLC. Formation of this entity is easy, and most states now allow you to do it online. You can deduct the costs of the LLC fees, and you simply file a Schedule C for any income.

Why add this overhead, if you haven't done so already? Having your nest egg in an LLC adds quite a nice layer of protection from lawsuits and other risks. You can read about LLCs at and many other Websites. I ordered some books on LLCs from Amazon and found them to be quite informative.

If you want to buy books on LLCs, please use this link to help support this eNL: LLC books.

5. Security tip

This article is a good primer on First Aid.

6. Health tip/Fitness tips

I hate to seem like an old fart, but this article may help you avoid being completely embarrassed in an elevator some day.

7. Miscellany

  1. Wrigley's gum was the first product to have a bar code. The bar code was a huge advance that lowered costs and helped automate inventory management. Bare codes are now giving way to RFID chips.
  2. We don't run ads in our newsletter. We do get inquiries from advertisers, all the time. To keep this eNL coming, go to and do your shopping from there (as appropriate).

  3. Please forward this eNL to others.

8. Thought for the Day

Are you more polite to your boss or customers than you are to your spouse? If so, what do you think would happen if you were even more polite to your spouse than you are to your boss or your customers?


Wishing you the best,

Mark Lamendola


The views expressed in this e-newsletter are generally not shared by criminals, zombies, or brainwashed individuals.

Except where noted, this e-newsletter is entirely the work of Mark Lamendola. Anything presented as fact can be independently verified. Often, sources are given; but where not given, they are readily available to anyone who makes the effort.

Mark provides information from either research or his own areas of established expertise. Sometimes, what appears to be a personal opinion is the only possibility when applying sound logic--reason it out before judging! (That said, some personal opinions do appear on occasion).

The purpose of this publication is to inform and empower its readers (and save you money!).

Personal note from Mark: I value each and every one of you, and I hope that shows in the diligent effort I put into writing this e-newsletter. Thank you for being a faithful reader.

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