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Book Review of: The Key

The Missing Secret for Attracting Anything You Want

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Review of The Key, by Joe Vitale (2007)

(You can print this review in landscape mode, if you want a hardcopy)

Reviewer: Mark Lamendola, author of over 6,000 articles.

I first came across Joe Vitale's material back in the late 1990s when e-commerce began to take hold on the Internet. Personally, I find his style to be a bit overblown. But that doesn't mean his stuff doesn't work. It just means Joe is very passionate about what he teaches. And for a guy who was once homeless but now is a millionaire, such passion should be expected.

For most people, this book will, if put to use, make a profound difference. Most of us are replaying negative, self-defeating internal scripts in an endless loop. This book provides insight into eliminating self-sabotaging inner dialogue and replacing that with thoughts and expectations that lead to positive results.

This book is divided into three Parts.

  • Part Three is basically promotional material for Vitale's other products. Normally, that's not a good thing in a book. But in this case, it seems like a natural and logical way to conclude the book because it helps the reader take the next steps.
  • Part One is the tutorial. Here is where Vitale explains the concepts. He goes into what they are, what problems they solve, and why they work.
  • Part Two is the exercises portion. It consists of 10 Chapters, each describing one of ten "clearing methods" and providing actual exercises so you can put them to use.

If you have found yourself frustrated when pursuing your goals, if you have been blindsided while struggling to make something happen (such as career advancement), or if you seem to have a streak of bad luck, this book will show you the key to changing any of those situations. That is not to say this book is for losers. It is for people who want to do better but somehow keep finding their path blocked. That's a pretty large group of people! Joe Vitale has dedicated his life to making that group much smaller.

 


 

About these reviews

You may be wondering why the reviews here are any different from the hundreds of "reviews" posted online. Notice the quotation marks?

I've been reviewing books for sites like Amazon for many years now, and it dismays me that Amazon found it necessary to post a minimum word count for reviews. It further dismays me that it's only 20 words. If that's all you have to say about a book, why bother?

And why waste everyone else's time with such drivel? As a reader of such reviews, I feel like I am being told that I do not matter. The flippancy of people who write these terse "reviews" is insulting to the authors also, I would suspect.

This sound bite blathering taking the place of any actual communication is increasingly a problem in our mindless, blog-posting Webosphere. Sadly, Google rewards such pointlessness as "content" so we just get more if this inanity.

My reviews, contrary to current (non) standards, actually tell you about the book. I always got an "A" on a book review I did as a kid (that's how I remember it anyhow, and it's my story so I'm sticking to it). A book review contains certain elements and has a logical structure. It informs the reader about the book.

A book review may also tell the reader whether the reviewer liked it, but revealing a reviewer's personal taste is not necessary for an informative book review.

About your reviewer

  • Books are a passion of mine. I read dozens of them each year, plus I listen to audio books.
  • Most of my "reading diet" consists of nonfiction. I think life is too short to use your limited reading time on material that has little or no substance. That leads into my next point...
  • In 1990, I stopped watching television. I have not missed it. At all.
  • I was first published as a preteen. I wrote an essay, and my teacher submitted it to the local paper.
  • For six years, I worked as an editor for a trade publication. I left that job in 2002, and still do freelance editing and authoring for that publication (and for other publications).
  • No book has emerged from my mind onto the best-seller list. So maybe I'm presumptuous in judging the work of others. Then again, I do more describing than judging in my reviews. And I have so many articles now published that I stopped counting them at 6,000. When did I stop? Probably 20,000 articles ago! (It's been a while).
  • I have an engineering degree and an MBA, among other "quant" degrees. That helps explain my methodical approach toward reviews.
  • You probably don't know anybody who has made a perfect or near perfect score on a test of Standard Written English. I have. So, a credential for whatever it's worth.

About reading style

No, I do not "speed read" through these. That said, I do read at a fast rate. But, in contrast to speed reading, I read everything when I read a book for review.

Speed reading is a specialized type of reading that requires skipping text as you go. Using this technique, I've been able to consistently "max out" a speed reading machine at 2080 words per minute with 80% comprehension. This method is great if you are out to show how fast you can read. But I didn't use it in graduate school and I don't use it now. I think it takes the joy out of reading, and that pleasure is a big part of why I read.

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