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Search Engine Optimization. Fundamentals of SEO & Rankings
Search Engine Optimization. Fundamentals of SEO & Rankings
Price: $29.95
Let Us Show You How.
In this video you will learn:
- How to check the search engines.
- To properly submit your URL to the major search engines.
- How to create site maps.
- How to optimize your Website.
- To avoid common mistakes.
- How to use meta data.
- About headline tags.
- How to use affiliate links.
- The importance of text.
- To use free sources to improve your rankings.
This video uses screen capture to walk you through step by step instructions.
This video will show you how to submit your Website to the major search engines and how to create a site map for the search engines. This video will also discuss how to avoid many common mistakes people make, and free proven methods that you can improve your
Website not only for the search engines but also for the site visitors.
Your Host: Stephen Showalter
Mr. Showalter walks you through step by step with actual screen capture learning sequences.
Learn as Steve takes you through proven procedures that will help improve your
Website rankings. See how to optimize your Website rankings in an easy to understand format. You will learn proper techniques for search engine optimization that can greatly improve your rankings in Google, Yahoo, MSN, ASK, and other search engines.
Video 59 minutes, DVD
Click here to buy "Search Engine Optimization. Fundamentals of SEO & Rankings" Show me how video now!
Some more thoughts on SEODon't get carried away with SEO. Conversion is also critical. The two should work together. The most common strategic error is that of trying to fool the search engines, while forgetting that it's your shoppers who really matter. Tactics like keyword stuffing, for example, often render sites with unappealing content. Also, you have only so many resources. If they are overly focused on search engine games, you won't be doing the important work of helping your customers with a well-designed, well-maintained Website. The second most common strategic error is cramming too much information onto each page, in an effort to provide "content for SEO purposes." A related error is creating garbage pages for the same reason. What you want is good content. Imagine you are running a bricks and mortar store, and your "content" consists of what you say to each customer who walks in. Would you really spew a bunch of nonsense at people, or would you instead help guide them to the products they want and then provide the information they need to make a purchasing decision? The bulk of your SEO work should be based on producing quality content that conforms to Google's Webmaster guidelines (if you don't appear in Google, you're nearly invisible). Those guidelines are deliberately vague, focusing on principles rather than details. That's where the video above is so valuable. The bulk of your conversion work should be based on doing things so the visitor doesn't have to think. You don't want people thinking, you want them buying. So provide clear navigation, crisp design, and clear content. This sounds easy, but it's apparently not because so few Websites seem to do it even moderately well. But if you get people to your site and they just click away, then your SEO work is all rather pointless, isn't it? |