Most of us let time control us. We answer the phone, just because it rings. We watch television, just because a show is on. We answer e-mail, just because it's in our inbox.

But, suppose you are at your peak creativity and energy level. You need to tackle a tough project. The phone rings. You answer. Then, you get your e-mail. Where is all the peak creativity and energy going? Yep--nowhere.

So, you get all of this non-urgent stuff done and you are ready to tackle that tough project. But now, you are 20% less efficient. How much more time will it take you, now?

This is one of the core principles I teach in my seminars. People really have a problem with this concept. They will say things like, "But, what if there's important e-mail? What if it's an important call?'

Let me ask you something. Do you think Abraham Lincoln answered the phone or e-mail when he was composing the Gettysburg Address? Why on earth, then, must you set aside what you are doing to answer the phone or e-mail? Your peaks of creativity and energy last only a short while each day. Make the most of that time.