By Teena Rose, CPRW, CEIP, CCM, http://www.resumebycprw.com
A résumé that lacks keywords or
key phrases relevant to your career field may hinder your job search.
In Résumés in Cyberspace, written by Pat
Criscito writes, “According to U.S. News & World Report, more than
1,000 unsolicited résumés arrive every week at most Fortune 500
companies, and before the days of applicant tracking systems and résumé
scanning, 80 percent were thrown out after a quick review.” Mrs.
Criscito also informs readers, “Instead of opening and reading thousands
of résumés, companies can now scan them and sort them by keywords.”
What do you do if you’re a new graduate with
limited experience? You dig deep, VERY deep. Covering all the bases will
ensure your résumé reflects key information that is relevant to your
career. It’s important to focus on the assets you bring to the table,
and it’s even more important not to forget every career tidbit. Here’s
a checklist with some select experience you may possess, but may have
- Technologically advanced equipment and tools
- Advanced writing courses
- Computer platforms, software, LAN/WAN
capabilities, and so on ¨ Volunteer work, externship, and internship
positions ¨ Research or college projects (e.g., mock marketing plan
for a small business) ¨ Special assignments ¨ Family business
positions ¨ Leadership positions, such as coaching ¨ Foreign
The contents of this list will not apply to
everyone, of course. In order to take full advantage of the experiences
you possess, dissect your entire history. Of course, I have tips that will
recognize valuable resources for tracking down all relevant experiences.
First, refresh your memory by reviewing a date book
or planner in search of seminars or committee participation (among others)
that you might have forgotten. You’ll be surprised at those things you
did over the last 12 months that slipped your mind. Select only those
elements that reflect leadership or other aspects important to your short-
and long-term career objectives.
Second, access your personnel file at your current
employer or personal copy at home. Superiors, in addition to evaluating
your performance, sometimes make small notations as thanks for helping
with project deadlines and so on.
Third, talk to your friends and family. Individuals
tend to enjoy giving their “two cents” on topics concerning other
people, so ask their thoughts on the types of skills they feel are
critical. Make notations concerning your conversations. Log every bit of
free advice that you didn’t receive from your previous interviewee. Run
with it! Cross off those that you’ve already considered, and research
and include those that slipped your mind. Concentrate on those satisfying
your current career agenda and put others towards the bottom of the
Incorporating focused keywords and key phrases in
your résumé will allow for beefier content and enhance the return on the
time you invest in your résumé and in your job search.
Teena Rose operates a
professional resume writing service, Resume to Referral.
She’s authored several
career books, including "20-Minute
Cover Letter Fixer"
to Design, Write, and Compile a Quality Brag Book"
and "Cracking the Code to Pharmaceutical Sales."
Teena Rose, CPRW, CEIP, CCM
Resume to Referral
7211 Taylorsville Road, Office 208
Huber Heights, OH 45424
Phone: (937) 236-1360
Fax: (937) 236-1351