- Product highlight
- Brainpower tip
- Time tip
- Finance tip
- Security tip
- Health tip/Fitness tip
- Thought for the day
1. Product Highlight
|Get your point
across and your needs met|
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You could hire a consultant to write your
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charges $75 to $90 an hour. What might you expect to pay for a
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What will you get for your money? Whether your business
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the following things, all of which we show you how to do:
Clearly convey important information.
Most letters are not clear. Have you ever read a letter and
wondered what the point was? How many letters of complaint strike
you as pure venting, rather than a provision of information that
leads to solving a problem? Beyond that, the sentence structure,
organization, and general formatting can all allow important points
to be lost. Do you want to make those points, or not? You must do so
with clarity and directness, without offending. We show you how.
Build business relationships.
A letter helps you solidify verbal agreements. It keeps you in
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with. A good business letter adds another method of contact, but one
with some staying power. The letter must demonstrate your competence
and build trust (whether you are the business rep or the customer).
But, if it doesn't look professional, what does that say about your
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Clear up misunderstandings.
A good letter can clarify expectations up front, thereby
preventing misunderstandings. But, if they do occur, you can also
use a letter to address the issues, clarify your position, and keep
the door open for continued negotiation. Many people fire off a
business letter full of their own demands, then wonder why those
demands don't get met. We show you how to overcome that problem, so
the other party is offering you what you wanted in the first place.
Move a person to a decision.
Just laying out the facts in writing or providing a written
description of the problem or opportunity can recast the whole
situation in a different light for the reader. The trick is casting
it in the right light.
We cover other uses for business letters and how best to achieve
them. Upon completion of this course, you will:
- Understand what makes a business letter effective.
- Understand what to leave out of a business letter.
- Employ simple strategies to write an effective business
letter every time.
- Be able to write good letters quickly.
- Use business letters as competitive tools to reduce your
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- Make more money and have more free time.
- Be ahead of the competition.
- End one of the main sources of business stress.
- Never again be a helpless victim of bad customer service or
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2. Brainpower tip
Computer programmers have long used the axiom, "Garbage in,
garbage out." When they first started saying this, it was in response to the
bad data provided by the managers who expected accurate results.|
I also remember way back in 2nd or 3rd grade health class
hearing "You are what you eat." That's another variation on "garbage in,
The concept here also applies to your mind. And in
many different ways. For example, if you do all short-duration tasks, your
brain rewires its neuronal network and you lose the ability to focus on
complex tasks. This is exactly why, in our sound-bite-drenched, texting,
media-oriented society, the ability to think is rapidly going the way of the
dinosaur. It is being replaced by the ability to react or to process small
bits of information quickly. At least, that is true in general. It need not
be true of you.
Be aware of what is going into your mind.
- Are you watching television? If so, how much
brain damage are you willing to accept?
- What kinds of magazines do you read? Do these
help you be a better person, or do they simply clutter your mind with
- Are your news sources providing accurate
coverage? Probably not. Take some time to analyze an article or two and
determine if the author is being facetious. Much of the "fact" in the
newspapers and news magazines isn't really so. It's derived from a
partial data set and it fits the worldview of the author. Most of those
authors are really out of touch with reality.
- Do you listen much to negative people? Sure,
there are problems in the world and the economy is a horrible mess. We
do need to talk about these things. But we don't need to dwell on them.
Nor is it necessary to listen to Bob tell you for the third time what a
low-life his so and so is. Do you have a sibling who is critical of your
parents? What do you think listening to that over and over does for your
relationship with your parents? Sure, problems with relatives need to be
discussed. But diatribes about their faults don't help anyone.
- Do you listen to Pollyanna people? Sure, there
are good things happening in the world and hope springs eternal. But
everything doesn't always work out for the best. If you listen to people
who pretend everything is just fine, you will lose your ability to see
reality and deal with it.
These are just a few examples. The basic concept is
you need to be the alert guardian of what information you feed your brain.
Whatever you feed it will affect how you think, what you think, and how well
3. Time Tip
4. Finance tip
Consider holding your investments in an LLC. Formation of this entity is
easy, and most states now allow you to do it online. You can deduct the
costs of the LLC fees, and you simply file a Schedule C for any income.|
Why add this overhead, if you haven't done so already? Having your nest
egg in an LLC adds quite a nice layer of protection from lawsuits and
other risks. You can read about LLCs at
www.nolo.com and many
other Websites. I ordered some books on LLCs from Amazon and found them
to be quite informative.
If you want to buy books on LLCs, please use this link to help
support this eNL:
5. Security tip
6. Health tip/Fitness tips
- Wrigley's gum was the first product to have a bar
code. The bar code was a huge advance that lowered costs and helped
automate inventory management. Bare codes are now giving way to RFID
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shopping from there (as appropriate).
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8. Thought for the Day
Are you more polite to your boss or customers than
you are to your spouse? If so, what do you think would happen if you
were even more polite to your spouse than you are to your boss or your
Wishing you the best,
The views expressed in this e-newsletter are generally not shared by criminals, zombies, or brainwashed individuals.
Except where noted, this e-newsletter is entirely the work of Mark Lamendola. Anything presented as fact can be independently verified. Often, sources are given; but where not given, they are readily available to anyone who makes the effort.
Mark provides information from either research or his own areas of established expertise. Sometimes, what appears to be a personal opinion is the only possibility when applying sound logic--reason it out before judging! (That said, some personal opinions do appear on occasion).
The purpose of this publication is to inform and empower its readers (and save you money!).
Personal note from Mark: I value each and every one of you, and I hope that shows in the diligent effort I put into writing this e-newsletter. Thank you for being a faithful reader.
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