By Teena Rose, CPRW, CEIP, CCM, http://www.resumebycprw.com
Being in control of your career and promoting yourself can dissolve
dissatisfaction by providing more career options and opening more doors to
opportunity. Statistically speaking, you are likely to be dissatisfied
with your present situation. The question is, what are you doing about it?
Volunteering on committees or with non-profit organizations (whether
internally or externally) or offering your capabilities when your employer
shows a need can educate you on new topics. While learning on the job or
within a volunteer position, you’ll likely uncover opportunities through
continued personal growth or by networking with individuals you wouldn’t
have met through your existing channels. Added responsibilities will show
management that you are serious on saving the company money, or that you
care about your community. Executives and business managers want to see
measurable results from employees, so I recommend making the effort to
step up to the plate.
The benefits of self-marketing can far outweigh the time needed to do
so; I’ll outline just how in this story about a salesman. If a sales rep
out-produces colleagues with over $2 million in yearly sales, then the
company probably won’t mind paying upwards of six figures to keep this
employee happy, right? The company is experiencing a very favorable return
on investment, and the employee is trained, independent, and compensated
well. It’s a win/win situation.
The question now is how did this sales rep turn into an asset. After
all, out-producing colleagues is not an easy feat. I’ll tell you exactly
how this person went from a mediocre $50,000 salary to over six figures
within less than 2 years.
First, he took the initiative to participate in evening classes on
various sales topics, such as relationship building, new selling
techniques, and identifying the aspects that provoke decision makers to
buy. Did the company pay for these classes? No. He saw the need for
improvement and jumped at the chance to enhance his education and produce
more revenue for the company.
Second, he focused on external marketing techniques by sending personal
press releases upon obtaining key accounts (more notably known as “People
on the Move” within business sections of newspapers and other
publications), participating on non-profit committees, and so on.
One opportunity was particularly beneficial. He elected to serve on a
high-profile committee and found himself talking to a secretary that
reported to the Director of Business Development for a prominent technical
firm. Ironically, his company had been pursuing this corporation for over
5 years. He gradually built a relationship and eventually landed the
account that produced nearly a million dollars in new revenue for his
Committee meetings were on his personal time and not compensated.
Marketing yourself to the community can enhance your existing job or job
search tremendously because companies like to see employees that I’ll
label “movers and shakers.” These individuals don’t wait for things
to happen, they make them happen.
Third, he documented all career successes and solidified his position
in the industry. Documentation can consist of letters from superiors or
customers, awards, and/or performance bonuses.
When seeking a raise, he created a presentation that focused on the
amount of new revenue he cultivated for the business over the last 12
months and compared it to the proposed new salary. The company would be
crazy to refuse his request, in my opinion. If they did, he would
subsequently work for a competitor making him an adversary rather than an
Taking a proactive approach, rather than being reactive, is what
catapulted this person to a six-figure salary. Prove yourself an asset to
your employer. Make them unable to live without your expertise, your
devotion, and your overall dedication to ensuring the company’s
financial health and customer loyalty.
Teena Rose operates a prominent and
professional resume writing service, Resume to Referral.
She’s authored several
career books, including "20-Minute
Cover Letter Fixer"
to Design, Write, and Compile a Quality Brag Book"
and "Cracking the Code to Pharmaceutical Sales."
Teena Rose, CPRW, CEIP, CCM
Resume to Referral
7211 Taylorsville Road, Office 208
Huber Heights, OH 45424
Phone: (937) 236-1360
Fax: (937) 236-1351