by Donald Mahoney
Franchising provides exciting career opportunities and
greater potential personal happiness. Job cuts and lay-offs have sent many
people looking for new careers, and more and more people are turning to
Here is why franchising works: it lets entrepreneurs
invest in a sturdy, established business system, as opposed to a fledgling
start-up. Especially for someone starting a new business for the first time,
the support, training and blueprint that a franchise system provides ensures
that those difficult early days of a business will be considerably more
comfortable. Factor in as well that franchised businesses are some of the
most-established brand names in the world, and franchising emerges as a
strong place for someone to start a second career.
Many college graduates are also opening franchises.
There simply aren’t many great jobs out there at the moment, especially in
the financial sector, so young people are deciding to start their careers
with reliable franchise opportunities. Operating a business on a ‘nuts and
bolts’ level will most likely provide an outstanding learning experience.
One of the best things about franchising is the
diversity of the opportunities available. For someone looking to purchase a
low-cost franchise, there are scores of businesses out there to choose from.
From food franchises to plumbing franchises and nearly everything in
between, if there’s a business that interests you, it's probably
Another reason to choose a franchise is that it
provides many businesspeople with great job satisfaction. A number of
studies have been conducted in recent years which show that owning your own
business can increase your personal happiness and job satisfaction.
A person’s ability to succeed with franchising has less
to do with suspected genetic entrepreneurial conditioning, and is rather
more dependent on one’s ability to work tirelessly and conduct endless
research to find the top franchise opportunity.
A report by academics in Vienna University found that the myth of an
entrepreneurial personality was most probably untrue, stating that the
stability of a personality in general must be questioned along with the
acknowledgement of the different personality traits needed at different
stages in a business’ lifetime. To begin with, the personality of an
individual at certain stages in their life cannot be relied upon to remain
fixed, because individuals change, as influenced by events in their life.
Therefore the entrepreneur who begins a business may not, and most likely
will not have the same personality after 10 years of running the business.
This means that a personality will not remain stable and therefore a fixed
entrepreneurial personality cannot be identified. Secondly, while certain
enthusiasm and risk may be required in order to start up a business, as that
business develops other traits are required in order to grow the business at
a stable and healthy rate such as the ability to identify problems within a
business process and enough energy and innovation to be able to implement
The report concluded that “it is not possible to predict the
long-term success of a business by evaluating the personality factors of the
business founder in early stages of the start-up process”, as the founder
will no doubt change as the business changes also.
Walter Kuemmerle writes that “real entrepreneurship is a far cry from
managing an established business and farther still from the sanitised model
that became popular during the late 1990s.”
Other studies carried out by academics world-wide have linked job
satisfaction to a number of factors including general personal stability and
the ability to adapt to new and varying situations. A report by academics in
Oxford University found that difficulty in settling into a new situation may
often hinder the achievement of job satisfaction as a changing work
environment can upset mood balance. It identifies the importance of Core
Self Evaluations (CSE), which are the methods by which we perceive
ourselves, our ideas of who we are and what qualities we believe ourselves
These evaluations determine the path we choose in life and how we perform
in certain situations. For instance, an individual who perceives themselves
to be an entrepreneur will seize the opportunity to start their own
business, whereas an individual who perceives themselves as a career, will
most likely opt more towards a more appropriate role such as a doctor,
hospital nurse or a home care specialist.
Studies into job satisfaction has also found that Core Self Evaluations
play a major influence on job satisfaction but these cannot be linked to the
long term success of a business, this comes by making the right decisions at
the right moments.
Job satisfaction cannot be determined by a business model alone as it
depends on the personality of the individual and their ability to achieve
success. However, business success does depend on making the right decision
prior to making an investment and this means carrying out an enormous amount
of research before investing any funds, as well as consulting with industry
professionals. Therefore, franchising should be viewed as a very viable
opportunity to strengthen your career and establish a successful business.
There is a large variety of franchise opportunities available on the market
offering good (and not so good) opportunities, but with the right attitude and
street smarts, you will be able to make the right decision and select the
right opportunity for you.
If you love
business, but appreciate the input and infrastructure of a thriving business
engine, then you might be looking for a franchise to set your career in
About the author
Donald Mahoney is an editor and blogger with Franchise Direct,