Affordable Fashion Options Abound For The
Contemporary Wedding
(ARA) - With a record number of weddings forecast as we approach the year 2000, much
attention is focused on the cost of "tying the knot." Research indicates that in
many cases the bride and groom are footing the bill and they are savvy consumers when it
comes to seeking value for their dollar. Good news awaits the contemporary bride-to-be as
she shops for the perfect gown. There is a multitude of styles available, even for those
with a budget under $1000.
"Many brides are under the impression that the only
affordable options are found at discount warehouses and sample sales," says Cindi
Freeburn, director of design and advertising for Alfred Angelo, a world leader in the
marketing of bridal apparel. "Nothing could be further from the truth. Bridal salons
who work with manufacturers such as Alfred Angelo are poised to offer brides hundreds of
styles ranging from $250-$800." In addition, most of these shops special order the
gown for the bride, so she is getting a brand new garment, ordered to meet her measurement
specifications. When determining "value," a bride should be considering not only
the cost of the gown, but the need for service and alterations as well.
Fashion is not taking a back seat to price, however.
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Freeburn indicates that Alfred
Angelo alone has over 100 bridal designs from which to choose in the $250-$800 price
range. "Silhouettes range from simple, elegant and tailored to elaborate, embellished
ballgowns," she states. "While satin remains the most popular fabric, we have
beautiful gowns in tulle, chiffon, crepe and even silk shantung within these price
points." The diversity of the contemporary collections means that even on a budget,
every bride can find a beautiful gown that compliments her figure.
Another important factor in the pursuit of the affordable gown, is availability in a
wide range of sizes. According to Freeburn, Alfred Angelo has established a reputation for
meeting the needs of the Plus Size bride. "We offer over 24 styles in sizes 16W-28W
at any given time." Once again, the fashion options are many, ranging from slim
silhouettes, to A-lines, to full-skirted traditional styles. "The one common
denominator is that a regular bra may be worn for the bride's comfort," comments
Freeburn. "We work with plus size women when developing our Women's Collection and
they are very candid about what they think is flattering and comfortable."
Service is a key element when thoughts turn to outfitting the bridal party. Brides and
their attendants should look for gowns from a manufacturer who offers a full range of
sizes and colors and for a retailer who has expertise in measuring and alterations. The
challenges of having a half-dozen women of various shapes and sizes look well in one
particular style are numerous. According to Freeburn, Alfred Angelo, one of only a handful
of firms which market both bridal and bridesmaid gowns, offers all of their bridesmaid
styles in both large sizes and in extra-length. This offer has established the company as
a leader in the bridesmaid field. In addition, the extensive color palette enables a bride
to "customize" her wedding party by selecting a style that is flattering to all,
in the color scheme of her dreams.
All of this service need not be cost prohibitive, however. There are many beautiful
options for bridesmaids in the $150-$200 range. At Alfred Angelo, bridesmaid prices begin
at $125 and most are under $200. For those seeking the "finishing" touch to the
bare styles so prevalent among today's wedding fashions, many companies offer affordable
coordinating gloves.
When asked for any words of wisdom for today's bride, Freeburn offered the following.
"I suggest you begin by looking through bridal publications such as Brides, Modern
Bride and Bridal Guide, or on the Internet via websites such as ours at
www.alfredangelo.com, for styles that appeal to you. Most manufacturers recommend
reputable local retailers via listings or web site referrals; that is where I would advise
you find a store in which to begin your search. Be candid about your needs from the start;
if you have a budget in mind share it with the consultant, and show her any photos you
have identified. Be open to suggestions to try on a variety of silhouettes. Put yourself
in the hands of a reputable bridal salon... in many ways that decision may be the wisest
investment of all."
For more information, log onto: www.alfredangelo.com or contact Alfred Angelo Customer
Service at: 5401 Broken Sound Blvd. Boca Raton, FL 33487
Courtesy of Article Resource Association, http://www.aracopy.com,
e-mail: info@aracopy.com.
Note to Editors: For additional information or photographs, please contact: Barbara
Pflaumer, Manager Advertising and Public Relations, Alfred Angelo, (215)659-5300 #306. |