We offer competitive prices. We are competitive because we are efficient, and because we can pass along to you discounts that many merchants simply cannot obtain. We set a price that works best for all parties concerned. Also:
- We sell what we say we sell. In one product line, we discovered a competitor was selling at less than the wholesale we pay from the factory. And we get a volume discount. Investigation showed this merchant was selling used products and passing them off as new.
- We make good. One of our (now former) vendors provided false information on a product, shipping half of what the customer thought he was getting. We sent the customer "the other half" of his order, without any compensation from that vendor. Not our fault, but we take care of our customers. Low-ball operators don't.
- We offer complete service. Price isn't the only element to making a good purchase. We offer elements low-ball competitors can't offer. These include pre-sale advice (through our extensive online content and through direct answers to questions), in-transit assistance (part of our job is helping to track down shipments that didn't arrive on time), post-sale assistance (everything from return assistance to product support to acting as your advocate with the manufacturer), and other means of making your purchase a good experience.
- We are in this for the long haul. We've been in business since 1997, and we survived the dot com bomb by following sound business practices. This has positive implications for our customers, and it's a good reason to feel assured you are dealing with a reputable firm.
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