Obviously, profits are important to you, or you would not be interested in this course. To increase those profits, you need to understand some commonly overlooked basics about sales and marketing. And then you need to apply those basics in various ways throughout your business process. Unfortunately, most project managers, contractors, and consultants view sales and marketing as separate processes rather than an integral part of doing business. And they lack the background to understand how to make those functions work.

This course shows you how to integrate sales and marketing principles into your project management. Because, no matter how efficiently you manage projects, your business thrives only when you make money.

Sample exercises from this course

See if you know the answers. If not, order this course.

1. Complete this sentence: If it's not what customer expected, it's not…
2. What aspect of a project must you increase to make the most of a project?
3. How can you give the perception of giving the customer 110%?
4. Think of an especially difficult project you did—perhaps one with many changes. How might you have converted the difficulty to an upsell?
5. Continuing the previous question, how might you present the upsell idea to the customer in a way that shows you are concerned with the customer’s needs, not making a hard sell? In other words, what major points do you want to bring to the customer's attention to show you are solving a customer problem, or how can you make the customer feel good about the idea you are presenting?
6. What are the 5Ws of customer care?
7. Think of a customer you would like to see continue to spend money with you. What are 5 Ws you can employ? How might you employ them?
8. Pick an item from the list above, and do it by this time tomorrow.
9. Think of a dispute with a customer - one that didn't end well. What went wrong? How might you have resolved this instantly?
10. What was the cost of not resolving it right away, versus what the cost of an instant resolution would have been? Don't forget to include the cost of your time and the loss of good will. What was it the customer really wanted?

So, how did you do? To do better in real life, gain the necessary skills.

Ten reasons to buy this course and know this material:

10. Most project managers rely on their technical skills and lack the skills that maximize profits--you want to maximize profits.
9.   Unprofitable projects create major stress.
8.   Having this knowledge allows you to focus on actions that benefit you, your employer, and your customer--rather than actions that may benefit none of you.
7.   This course is a lot quicker than sitting through a semester of college.
6.   This course focuses on what you really need to know, in a way you can understand.
5.   Poor financial performance of a project can lead to layoffs. Maximizing profitability in your project management improves your image and brings new opportunities.
4.   This knowledge helps you make the right decisions and reach the right people the right way.
3.   The right approach saves time and energy--and produces results.
2.   By taking this course, you gain insight into specifics of boosting profits from your profits.

and the number one reason to buy this course and learn this material...

1.   You owe it to yourself to know this information. Why limit yourself to doing projects in a way that makes you a commodity project  manager, when this knowledge can make you a rainmaker and a star?