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Remember that you're buying something that takes photographs (still or moving). And the subject is not supposed to know it's there.
You must take both of those factors into account.
Any time you take pictures, you need to consider framing. Try to position the device and point the lens so you get the intended target in the frame. This isn't always easy to do, and it may take some trial runs to get it right. If you are going to be monitoring the same area all the time, you can mark the surface with a couple of faint, tiny cross hairs. Use these to line up the device.
Now, what about the "hidden" part? The nice thing about the devices we sell is you don't have to hide the camera. It's already hidden in something. Your job is to avoid giving away that fact. One mistake users make is they check the video or images in situ. Instead of doing that, remove the object. Go to some place where you can't be observed, such as an office with a door you can close. Then check what it recorded.
Another mistake people make is they announce, "I've put a hidden camera out there." Well, gee. Now you have a new object in the environment. Guess where people are going to look? So keep everything strictly on a need to know basis. That usually means only you need to know. Once you have captured the video you need, maybe then someone else will also need to know. Like the police or your attorney. They will probably not want you to let it leak out that you've been secretly capturing sound and video. What they might get from this is too good to just throw away due to blabbing about it.
Where you're capturing audio, don't try to trick someone into saying something. It does work in the movies, but unless you're a trained detective you're liable to do more harm than good. For the lay person, the best thing to do is just let the device capture uncoached audio. Also, it is not necessary to blow into the microphone. If you want to take a test audio recording, set the device up at about the same distance that you'll use in the actual recording. Aim the microphone toward the intended target.
Keep in mind that outdoor recordings are subject to sounds such as traffic and wind noise. If you can choose the location, choose an indoor one. And make sure it's fairly quiet.
Privacy
If you use this kind of device inappropriately, you could run afoul of privacy protection laws and/or face a civil suit. But don't let this concern discourage you from properly using the device.
Many people try to claim privacy violation as a defense for whatever misdeed they were caught doing. The most common situation is the employee claiming privacy as a defense for getting caught doing something wrong. Courts have consistently upheld the right of employers to monitor employees. That just makes sense. The employees are there by choice and being paid to work. The employer does not normally have the right, however, to put video surveillance in places such as bathrooms. If you feel you need to do such a thing, consult an attorney first. And make sure that attorney specializes in privacy law.
You generally do not have the right to monitor another person on that person's property. In a public place, you may legally be able to do that but it's a gray area.
Just as people try to claim privacy as a defense, some device misusers try to claim they have some superseding right over the other person's right to privacy. For example, a wife suspects her husband is cheating on her with her best friend. So she gives her friend a device that contains a hidden DVR and uses that to spy on her friend. Not only is this a failed relationship, it's illegal. It does not matter what you suspect, you can't just spy on someone.
If you violate privacy to get evidence, it's doubtful that evidence will be admissible in court. If you really feel the need to cross the line, consult with a licensed private investigator. That person can probably advise you on a better way to get done what needs doing. Of course, that is going to cost money. So will invading someone's privacy.
These devices can be wonderful tools when used correctly. So can a hammer. Pay attention to what you're doing, and you can prevent smashing your thumb.
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