Web 360, by Peter Prestipino (Softcover, 2011)|
(You can print this review in landscape mode, if you want a hardcopy)
Reviewer: Mark Lamendola, author of over 6,000 articles.
Back in the mid-1990s, when I started building Websites, you could plop down
$99 for a downloadable Word document that gave you an overview of the basic
requirements for building a decent online business. That's essentially what
Mr. Prestipino has produced here, but he's selling it in paperback at half
that price and with updated information compared to the mid-1990s. A small
problem with the price he's asking is that books in the online business
genre usually sell for much less.
This book does keep to its promise. It covers the fundamentals. It's a good
primer for someone considering building a new Website, whether you intend to
do the actual HTML work yourself or not. It doesn't get into coding, HTML
tutorials, or that kind of under the hood stuff. The implementation won't
matter if you don't get the strategy right.
Mr. Prestipino covers the key areas that any online business needs to look
at prior to implementation. In each of these areas, you must decide what not
to do and what to do. Proceeding without a plan will certainly mean failure.
Proceeding with a plan that doesn't address one of these key areas properly
will require a mid-course correction so you can avoid failure.
While this book does address the fundamentals, that doesn't mean that someone
who's managed an e-commerce platform or who's been working as a Webmaster
would have no use for it. Actually, Websites that are struggling typically
aren't following the principles Mr. Prestipino has laid out in this book. Web designers and Web consultants
might find giving a copy to their most difficult clients will save them
hours of explaining and re-explaining.
In reading this, I couldn't see where Mr. Prestipino was merely providing his personal opinion. That's probably because he's the Editor-in-Chief of Website Magazine. Anyone subscribing to
that magazine will immediately understand the correlation, here. If you
aren't a subscriber, it boils down to the fact that he has a bird's eye view
of the online business world. He doesn't have to guess what works, he has
This book consists of 12 chapters and a conclusion, spanning 190 pages (it goes
to page 195, but starts page one even before the table of contents). It also
has a nice glossary. It does not have an index, but is arranged in a way to
make that unnecessary.