Viral Mythology, by Author (Softcover, 2014)|
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want a hardcopy)
Reviewer: Mark Lamendola, author of over 6,000 articles.
This is an interesting and informative exploration into how myths have
managed to spread among cultures past and present. The book delivers on the
promises made in both the title and the subtitle. To me, that's important. It's
also unusual, today. It seems like someone who doesn't bother reading the book
typically writes the subtitle, but in the case of Viral Mythology the subtitle
nicely sums up what you're going to read.
That said, the authors don't pretend to know exactly how this or that
myth was propagated. But they do explore the possibilities, and that is what
makes this book so interesting.
This examination may also help readers understand how many myths of today
get propagated. In this era of spin, propaganda, brainwashing, and lies
spewed forth as truth, there may even be some lessons that will help the
reader discern truth from fiction.
The authors practiced their craft well and/or had an excellent copy
editor. The text is in Standard Written English, a rarity. If Congress
passed a law mandating English as our official language, most American
authors would instantly become criminals. In addition to getting the
mechanics right, the authors simply wrote well. The book has an almost
vibrant style to it, somewhat tempered by an academic flavor.
Maybe practice really does make perfect. The authors have produced
several bestsellers. It would not surprise me if Viral Mythology joined the
list that already includes such notable works as This Book is from the
Future and The Trinity Secret.
The authors ask how ancient cultures were able to widely spread (go viral
with) information that was important to them, because they obviously did not
have our electronic means of disseminating information. The answer is they
embedded the information in other things, such as legend, art, and
architecture (there's that subtitle again!).
You can embed information into all sorts of things. One way very common
to the ancients, and to people of today, is via storytelling. The story is
captivating fiction and thus memorable, but in the story are the facts,
ideas, perceptions, principles, or concepts that need to be spread or passed
down. This is, despite believers' views to the contrary, the basis for
stories of their religion. The authors touch on this rather delicate point
in a manner that shows fairness and intellectual integrity.
The stories of cultures that are widely separated by time and/or
geography have striking similarities. The tell remarkably similar stories,
often using the same symbology. Why is this? That's a question the authors
deftly explore. Many authors, such as the famous Erich von Daniken, have
concluded the explanation must point to help from aliens from another
planet. The authors posit this possibility, among others, letting the reader
puzzle over what the actual answer might be. Since we can't really know, and
the authors are adamant we cannot really know, this approach maintains
Many legends and fairy tales from ages ago have long been dismissed and
merely baseless fiction. But with new knowledge gained over the past few
decades, we are seeing that "there's something to it" in those legends and
fairy tales. The information was embedded in ways that have made it
difficult for us to pull it out of the background noise, but there's real
information to be found. Cultural clues that make sense to people in one era
have no resonance at all with people from another era or culture. If we can
examine the stories in the context of the culture in which they were told,
they can hold startling revelations.
An interesting twist on all this examination of myths and legends is the
authors compare the key elements to those of modern myths and legends, and
older methods of communication to modern methods of communication. You do
see patterns emerge. To me, the ability to see these patterns helps the
reader see the patterns of deliberate disinformation as well. A great
example of how this is done in film is the movie V for Vendetta. Other
readers may see a different benefit of this comparison, such as how
suppressed information can be coded and passed along; the authors give some
examples of this.
The main text consists of eight chapters spanning 229 pages. The first
Chapter is titled "Information Please: How We Spread It, How We Get It," and
that title gives you a glimpse of the kinds of issues the authors look at. The
book also has three longish elements preceding the text: a Foreword, Prologue,
and Introduction. The text is followed by a chapter-length piece titled
At four pages long, the bibliography seems a tad on the light
side. But the sources themselves are pretty heavy. Many authors today bloat
out their bibliography with Wikipedia entries rather than primary or
secondary source material. Some do even worse and use known sources of
fiction and misrepresentation, such as the New York Times (whose fact
checkers are apparently good at weeding out facts). Again, there's that
intellectual integrity thing that these authors seem dedicated to
Overall, a good read. It might not be life-changing for you,
but if you clearly see the communication patterns it reveals and apply those
to the myths of today, it very well could be.