| Review
of
The Back of the Napkin, by Dan Roam (Hardcover, 2008)
(You can print this review in landscape mode, if you
want a hardcopy)
Reviewer:
Mark Lamendola, author of over 6,000 articles.
As someone who has long made a practice of drawing and/or gesturing
while talking (talking with your hands, some people call it), I felt
drawn to this book (no pun intended). I agree with most of the author's
general comments, and I admire him for coming up with a symbol/drawing
system that is logical and, if used properly, powerful.
I think if your job or pastime requires you to play the persuasion
game, it's worthwhile to learn some kind of system that allows you to
draw quickly and efficiently. Roam has such a system.
This book consists of four parts. If you read just the first part,
you get that warm feeling that comes from having grasped some pretty
useful concepts. The other three parts show the techniques Roam uses,
and these can make you feel a little lost. Unless you intend to study
and learn his specific techniques, these last three parts are better
skimmed than read.
He uses a specific case history, and you watch this evolve from very
simple through various stages to the final step. This case history makes
up, by far, the bulk of the book.
Once you understand the basic concept, you could stop reading as you
finish Part 1 (it ends on page 45). The rest of the book walks you
through a long example of how to use the concept.
Personally, I find this system to be too complicated to adopt for my
own use. I have better uses for the time it would require to learn and
practice, as it doesn't solve a problem I have. But that is only my
situation; yours may be entirely different. For the small price of this
book, you may want to buy a copy and judge for yourself.
The book's cover is 49 square inches in area (7H x 7W) and 260 pages
long (278 pages, if you count the appendices and index). There is a
newer, expanded version out now. I don't see the purpose of it, unless
you want to study and adopt Roam's system as your own.
This brings us to my statement that I agree with most of the author's
general comments. Where I disagree is his opinion that you have to draw
pictures to communicate effectively (that, at least, seems to be what
he's saying--repeatedly). I think if you hone your verbal, written, and
composition skills to such a level that you can score 90% or higher on a
test of Standard Written English, you will have the ability to
effectively communicate.
All investments of time and money have opportunity costs. If you
can't score highly on a test of SWE (few Americans can), then you should
first learn English well enough to do that. Only then should you enhance
your communication skills by adding the pictorial method. Then again, it
may be that using a pared-down version of Roam's method could help
anyone be a better student of English. |