Mindconnection,
like many businesses, receives hundreds of e-mails daily. An e-mail
is normally far better than a phone call for 99.999% of customer
inquiries--regardless of the business you are dealing with. Yet,
many people find they simply can't connect with the business if they
send an e-mail.
How can you connect with a business via e-mail?
You need to
submit a proper business communication, or you will simply be
frustrated in your effort to get assistance. That is, don't expect
good answers if you don't send good e-mails. Here are specifics for
you to use in composing an e-mail that gets you the results you
want--whether technical support, product inquiries, or whatever.
- Don't
use all lower case--I can't stress that enough. All lower case
is a prime indication the message is spam, and your message is
likely to get filtered out and not even received. Similarly,
don't use ALL CAPS. That's considered shouting. Use sentence
case (as in this article).
- If
you're writing about a purchase, ALWAYS include the confirmation
e-mail you received at the time of purchase. This gives the
company rep all the important information about your order. This
benefit is something a phone call can't do, which is one of the
many reasons e-mail is so much better than a phone call. Don't
give up this advantage out of laziness. That will only delay a
useful response.
- Say why
you are writing. What is it you want? Be clear and concise.
- If you're writing about a problem, identify the problem. Provide
enough detail so the other person can understand what the
problem is. Explain what is not working. Be extremely clear and
specific, so the other person can respond with a specific
solution. Any vague inquiries mean more e-mails going back and
forth, which means less chance of an answer to begin with. Write
every e-mail in such a way that the other person can act upon it.
- Identify
who you are. Sign off with your name, e-mail address, and
(optionally) phone number. If you provide a phone number, also
provide a suggested time of day to call and what time zone you
are in.
- Use a
good subject line. Obviously, you should never write with an
empty subject line--this will cause your e-mails to go into junk
mail, and most recipients would just delete them as spam. Make
your subject line short but descriptive. Something like
"Customer needs help with Product X" works well.
-
Once
you get a reply, be sure to ALWAYS include EVERY e-mail
pertaining to this issue, in each subsequent reply. Any
information not included probably won't be looked up so
you are basically starting over with each e-mail. Never
reply to any e-mail without including the entire message
you are replying to.
- This
isn't a "wish list" to give you more work to do in contacting a
business. The goal of this short article is to explain to you
how to get the proper assistance as quickly as possible. This is
how you do it.
|